10 Tools Every Podcaster Needs

For listeners, podcasts take no time at all — they just hit the play button and enjoy some free entertainment for 45-minutes (on average). It’s effortless. For podcast creators however, its not so easy. Take one of our internal podcasts for example: The Portland Speaks Podcast. Portland Speaks only runs for 30–40 minutes but takes us just under 12-hours to produce, start to finish. That’s, technically, 20% of our available studio hours (which is why we only work on it outside of normal business hours) and entails the following:

  • Meeting prospective interview guests to vet them (1.5hrs)
  • Meeting with vetted interview guests to interview them (1.5hrs)
  • Writing a narrative around the interview AFTER it is recorded (2hrs)
  • Recording of narrative script (30-minutes)
  • Arranging of interview elements and narration elements on a timeline (2-hrs)
  • Engineering of audio (30-minutes)
  • Master print (~1-hr)
  • Creation of episode artwork, Audiograms, and show notes, scheduling of social media posts, creation of episode-specific Facebook ads, and creation of episode transcription for SEO. (2hrs)

Given that podcasts are notoriously hard to monetize, it’s important the hours we as creators put into them don’t cut too far into the time we have available to make money doing work that puts food on our table (our day jobs). It’s critical that creators have access to affordable tools that can help them save time, and I’ve put together a list of 10 tools I use every day as not only a podcast creator, but also as a working Podcast Engineer and Producer with well over a dozen podcasts under my stewardship.

The tools below are just 10 of the tools I use to maximize my productivity on a daily basis. Some you may know, others you probably don’t

  1. Headliner — for creating free audiograms
  2. Sonix.ai — for affordably transcribing your podcast episodes. $11.25 a month + $6 per HOUR of audio.
  3. Slack —to give your team a place to talk and brainstorm.
  4. Sendible —for managing your social media.
  5. Book Like A Boss for allowing guests to book themselves for interviews on your podcast (here’s an example of it in action: Schedule Your Portland Speaks Interview | The Portland Pod)
  6. RINGR — for remote interviews that don’t sound like total garbage.
  7. WeTransfer — WeTransfer, a free way to send large files to people in a really straight forward way that is much less confusing for people than Dropbox or Google Drive.
  8. Medium — a blogging platform (the one you’re reading right now) where you absolutely should add regular content to augment the content on you podcast. If you podcast is about Football, podcast about football AND write about it. You’ll thank me later.
  9. ToneDen — for creating fanlinks. If you don’t have a website but you have a domain name you can redirect somewhere, a Fanlink is a fantastic place to point your domain to. Here’s an example of a fanlink: The Portland Speaks Podcast
  10. PodcastGuests.com — for finding interesting people to interview and for listing yourself as an interesting person to interview (a little hit or miss but worth $9 a month to list yourself — free to use otherwise).

And here’s a bonus tool: Sire Mobile. For affordable SMS marketing. Have listeners text a word to a text code (like, “Text ‘waffle’ to 35536 to subscribe to our secret breakfast episodes” and then send out text blasts with links to episodes you don’t make public on your RSS feed. It’s a great way to build a list)

Hope you find some gold here. Good luck!

If you’d like help working through the creation of your first podcast, consider taking our online course or calling us at 207.295.6039 to schedule a 1-hour consultation. Thanks for reading and take care.

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