Blog | Page 4 of 9 | The Portland Pod

Spotify: The Soon-To-Be Podcast King

We’ve stayed out of the fray on this, excepting our initial reaction on Podcast Business Journal a few days after it happened, but I think we’re ready to share our thoughts on what Spotify’s acquisition of Gimlet Media and Anchor means for the future of podcasting. This will be a long read, and it will take some time getting to the point, but I implore you to take the time. https://gph.is/2xbcr4H But First: The Truisms of Podcasting for Career Podcasting success is a numbers game and it always has been. Success has always been determined by listenership, but the utility of listenership has always been split into two camps.…

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We’ve launched a podcasting course!

Since we started this blog we’ve received an onslaught of consultation requests. It started small, one or two a month, and then it ramped up to seven or eight a week and I couldn’t keep up. By December I was at risk of falling behind on my engineering work and I had to do something so, I went dark for three weeks in January and cranked out a course that contains everything I know about conceptualizing, creating, editing, launching, marketing, growing, and monetizing podcasts. I gave it 100% and it went live this past Monday Everything I have to teach, in one accessible course. I’d like to give the…

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Your Podcast As A Standalone Business Model

Patreon is becoming ubiquitous among independent creatives of all kinds, but only 2% of those who do utilize Patreon for generating revenue have managed to make a living doing so. Part of this disparity is, of course, a function of the density of talent on the platform (or lack thereof, if you wish) and/or the individual artist’s ability to market themselves effectively — things Patreon doesn’t control — but part of it is also, almost certainly, the monetization philosophy that Patreon has built its platform on. And that philosophy? Simply: Make something cool and some fans will want more. Now make more cool things and charge those eager fans for access to…

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Producers and Engineers: This May Make Communication Easier

In the world of Podcast Production, scripts run top to bottom — like one might read a play. In the world of Podcast Engineering, scripts run left to right — a timeline of audio from 00:00:00 to infinity. When producers convey timing to engineers in the form of timestamps, they almost always do so in a Word doc or PDF that presents their content like a manuscript. This can create a challenge for audio engineers as they attempt to parse and transpose such a script. To the producer a podcast episode is a beautiful story which conveys a message. To the engineer, a podcast episode is a series of audio-events presented on…

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