Podcasts seem to have become the new way to get information. People are listening to podcasts more than 160 million times a month in the US alone, and 65% of the podcasts that are listened to are listened on a mobile device.
Podcasts have been around for decades, but they haven’t always been as popular as they are now. Podcasting became popular when Apple released their first generation iPod and iTunes came out with podcasting support. The popularity started to grow exponentially with the release of smartphones and tablet computers where people were able to listen or watch podcasts anywhere they go.
Podcasts are a great way of growing your business. Podcasting is a relatively new form of content. Nonetheless, it has already grown a tremendous following. A number of large companies have already began to use podcasts as part of their marketing strategy and there are many reasons why it’s wise to follow suit. This article will discuss the various benefits that podcasts provide for your company’s marketing strategy, why you should be utilizing them in your current marketing plan, and how to get started with your own podcast.
The most important benefit that podcasts can generate for a business is increased exposure. According to statistics from Edison Research and Triton Digital, more than one-third of Americans have listened to at least one podcast within the last month, while almost two-thirds listened at some.
Podcasts are a great way to grow your business by leveraging what you know and broadcasting it to the world.
Podcasts are a hot topic in marketing right now and they’re becoming more popular because they’re easy to produce, share, and have conversations about.
You can use podcasts to promote your company by interviewing experts or industry leaders in the field. You can also create educational podcasts for your customers or partner about new products or services that you offer.
Podcasts are a great way for companies to put their content out in the world and grow their business. Podcasts and other audio content was one of the most shared type of online media in 2018.
I would like to share my experience with podcasting as a company owner. I started my company in 2014 and knew that podcasting could be a great way to grow my business. I knew that it would take time, energy, and patience to see results from podcasts but the results were worth it!
Podcasts are a great way to reach your audience. You can make them about anything you want and you can use them for any purpose.
Podcasts are on the rise. In fact, they have grown by 64% in the last five years! But why are podcasts so popular? And how can you use them to grow your business?
1. Podcasts are one of the most intimate ways to connect with your audience. You get to know their passions and their pain points which is why it’s a great way to customize communication and make it more relevant for them.