The Secret to Choosing A Good Podcast Theme

Next to choosing “the right” podcast name, this is the most frantic concern of new podcasters who seek us out when creating their first podcast. These podcast hopefuls want to make sure that the theme or topic they choose for their podcast is the sort of theme that will be liked by as many people as possible so that their podcast can become popular and make them a lot of money. This is the wrong way to go about choosing a podcast theme and in this article I’m going to share with you what I share with my consulting clients: the secret to choosing a good podcast theme.

The secret lies in your competencies

The internet is a place full of gullibility and it’s pretty easy to convince someone you’re an expert in something by talking the talk. I know a lot of internet marketers who fall into this category — they’ve familiarized themselves with the verbiage of their industry well enough to make money selling little more than theory and promises, but they don’t understand the mechanics and they fail the people they profess to want to help.

As aware as we all are of internet shysters, it’s still kind of hard to spot them before it’s too late. Affordable tools and fancy websites with the right testimonials can make anyone look like a pretty reputable thought leader or subject matter expert. But man, when we finally do realize it, we feel bamboozled and foolish.

As a result, many internet users, let’s just call them consumers of media, are starving for real expertise and competency. This is true across all mediums, including podcasts. These consumers of media are looking for both the truth and well-understood and articulated opinion and story.

This is great news for you.

Because you have expertise and competency in something, even if you don’t already know what it is, and that competency is exactly what you should shape your podcast around and you should do that for a few reasons:

  1. There are millions of people out there who need you to.
  2. You won’t have to work as hard to create genuine value — it will come naturally to you.
  3. You won’t have to work twice as hard to create half-assed value you’re only pretending you’re capable of delivering.
  4. You’ll sleep better at night (really).

But my expertise is in something that wouldn’t make a good podcast!

You’re wrong.

I don’t care if you’re a plumber, a taxidermist, a factory worker, a seamstress, a blacksmith, a cab driver, a shop attendant, a nerdy dungeon master, an artist, a fly fisherman, a video game enthusiast, an exotic dancer, a movie buff, a drone hobbyist, one of those people who dress up like Mickey Mouse at Disney World, or the President of the United States: your competency and expertise can be shaped into a meaningful, useful, and entertaining podcast.

So what theme or topic should you choose for you podcast?

The one you know the most about. You’ll create better and more valuable content as a result and the people looking for expertise in your genre won’t just happen across you, they’ll seek you out,! You won’t need to go to them and you won’t need to pander to what the podcast market thinks it wants.

So, what are you competent in? What is your expertise? Figure it out and go make a podcast out of it.

If you’d like help working through the creation of your first podcast, consider taking our online course or calling us at 207.295.6039 to schedule a 1-hour consultation. Thanks for reading and take care.

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