Podcasting is a great and effective way to provide free value to your potential customers. When you think of it, the listener gets immediate value from the podcast by hearing your voice and getting to know about your business.
Podcasting has been steadily rising in popularity over the years. In a recent study, published by Edison Research, it was found that 43% of Americans 12+ have listened to at least one podcast in the past month.
It’s no doubt that podcasts are here to stay even as audio streaming services like Spotify continue to grow in popularity.
This is a preview of the podcast episodes.
A podcast is a digital audio file which can be downloaded or streamed by listeners. With Podcasts, you can effectively help your customers and potential customers learn more about your values. This way they will know what they might want to talk to you about or purchase from you.
The beauty of podcasts is that they are free content, so you don’t have to pay for them. Your time and effort will go into creating a quality podcast that delivers value to your customers. You also have the option of adding sponsorships in order to generate revenue from these podcasts.
This podcast will show you the best way to grow your company by delivering free value to your customers.
Through this podcast, you can learn:
– The pitfalls that many entrepreneurs make and how to avoid them
– How to get customers interested in your products before they are even created!
– And much more
The podcast is a great way to market your business. It is free to create, but you need a little bit of knowledge about audio production and marketing.
Producing a podcast is not difficult. You need an idea of what to talk about and some basic equipment – a microphone, an audio editing software and an internet connection. The content does not need to be complicated either – in fact, it should be concise and straightforward as possible.
You can monetize the podcast by making listeners sponsor or advertise on it or you can use a platform like Patreon which allows listeners to donate money while they listen if they enjoy your show enough.
Podcasts are not only for entertainment. They can help you grow your business, as well. This is because you can use podcasts to deliver free value to your potential customers, and also to share useful information about your products and services. In this way, you will be able to stand out from the crowd and make a name for your company – especially if it’s a small or new one.
To create an effective podcast, we encourage you to:
– Start with a mission statement that captures the spirit of your podcast
– Define what type of content the podcast should have
– Determine which audience the podcast is meant for
– Identify the frequency: what day and at what time will it be released?
– Create a format that suits your audience
Podcasts are an effective marketing and branding tool for your company. They are not subject to algorithms like Facebook and Instagram, so you can say what you want without the need for approval.
Podcasts also allow you to deliver free value to your potential customers in various different formats, such as interviews with experts on a given topic, informational speeches about your business or product, etc.